WEEK 3-SEM, SEO & SMO

Internet marketing has been constantly evolving and companies have been competing to stay on top of each trend and Google update.📈 I first learned about SEM-Search Engine Marketing and SEO-Search Engine Optimization when I was working part-time at an IT firm and I thought this would be very useful information for businesses with websites or for anyone with online content they would like to promote.📣
According to an article by reliablesoft.net:

“The difference between SEO and SEM is that Search Engine Optimization is part of Search Engine Marketing. Both processes aim in increasing visibility in search engines.”

Basically, SEO is a subset of SEM. SEO focuses on the technical aspect, where content is read by search engine spiders 🕷 and ranked according to certain algorithm. 

Image result for search engine spider

However, in recent years, SMO-Social Media Optimization has gained lots of attention in the internet marketing reign as the use of social networking sites has exploded. Social media optimization is the part of search engine optimization that deals with all things social. In other words, SMO is a subset of SEO.

Image result for promote

When compared with successful SEO, social media traffic is less consistent. Even though those who use social media effectively can regularly draw traffic with new content, even the best SMO experts encounter huge rise and fall in terms of traffic. Fortunately, the peaks will be very high.

Also, SMO deals with the more human aspect of driving traffic. It focuses on grabbing users’ attention and making them come back to your site.

Image result for grabbing attention

Even though this post might sound really technical and we only touched on social media marketing in last week’s class, I thought it would be cool to share these information I got from my past working experience and of course from the INTERNET. Hopefully these new information didn’t bore anyone too much and here’s a little image to let you better understand the link between these terms!

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